Track Your Brand's
AI Search Visibility
See how often your brand shows up in AI answers. Zutrix checks 8 AI models every day, including Claude, GPT-5, and Gemini, then scores your visibility and tracks how each model talks about you.
Modelos de IA rastreados
Más de 15.000 agencias de SEO, empresas y profesionales del marketing que crecen con Zutrix
What You Get with AI Visibility Tracking
Watch your brand across every major AI model, spot problems early, and know what to fix next.
Seguimiento de IA multimodelo
Watch your brand across 8 leading AI models, including Claude Sonnet 4.6, GPT-5, Gemini 3.1 Pro, and Llama 4 Maverick.
Puntuación de la visibilidad de marca
Get a simple 0-100 score based on how often, how prominently, and in what context AI models mention your brand.
Análisis de opiniones
See whether AI models describe your brand in a positive, neutral, or negative way, and how that shifts over time.
Supervisión de palabras clave comerciales
Track how often your brand comes up when people ask AI about the buying keywords and industry topics you care about.
Análisis histórico de tendencias
Look back at your AI visibility over weeks and months, so you can tell whether your work is paying off.
Inteligencia competitiva
Compare your AI visibility with competitors and find the queries where they get mentioned and you don't.
Control en tiempo real
Get an alert the moment your brand visibility changes on any AI model.
Protección de marca
Catch negative mentions early, before they start to shape how AI models describe your brand.
Perspectivas de optimización de la IA
Get clear recommendations on the content and technical fixes that help AI models find and cite your brand.
See Where Your Brand Stands in AI Search
Únase a miles de marcas que ya monitorizan su presencia en la IA. Empieza hoy mismo a hacer un seguimiento de las menciones de tu marca en 8 modelos de IA.
Comience a realizar un seguimiento de su marca en 4 sencillos pasos
Set up AI visibility tracking in minutes. No technical skills needed.
Añada su marca
Tell us your brand name and domain so we know what to look for in AI answers.
- Introduzca su marca
- Añada el dominio de su sitio web
- Configurar las preferencias de seguimiento
Definir palabras clave
Add the commercial keywords and industry terms where you want AI models to mention your brand.
- Añadir palabras clave comerciales
- Establecer condiciones específicas para el sector
- Configurar el seguimiento de la competencia
Escaneado de modelos AI
We query 8 AI models every day and record each brand mention along with its sentiment.
- Consultas diarias sobre el modelo de IA
- Análisis del sentimiento
- Evaluación del contexto
Seguimiento y optimización
Watch your visibility scores, follow the trends, and act on the recommendations we surface.
- Puntuaciones de visibilidad en tiempo real
- Análisis de tendencias históricas
- Perspectivas de optimización
Start Tracking Your AI Visibility
Únete a cientos de marcas que ya monitorizan su visibilidad de IA. Configure su seguimiento en menos de 5 minutos.
Realice un seguimiento de su marca en 8 modelos de IA líderes
These are the models behind the AI assistants millions of people ask every day.
Claude Sonnet 4.6
Antrópico
Razonamiento y análisis avanzados
- Razonamiento avanzado
- Contexto largo
- Análisis del código
GPT-5
OpenAI
Respuestas rápidas y eficaces
- Respuestas rápidas
- Multimodal
- Rentable
Gemini 3.1 Pro
Último modelo de frontera
- IA multimodal
- En tiempo real
- Integración con Google
Gemini 3 Flash
Rápido y eficiente
- Alta velocidad
- Flujos de trabajo de agencias
- Rentable
DeepSeek V3.2
DeepSeek
Centrado en el código y el razonamiento
- Código centrado
- Razonamiento profundo
- Análisis técnico
Gemini 2.5 Flash
IA multimodal probada
- Multimodal
- Estabilidad probada
- Rentable
Llama 4 Maverick
Meta
Excelencia del código abierto
- Código abierto
- Arquitectura MoE
- Impulsado por la comunidad
Mistral Grande 3
Mistral AI
Innovación europea en IA
- IA europea
- Privacidad
- Licencia Apache 2.0
Amplia cobertura de IA
We check every major AI model each day using your commercial keywords. Each brand mention gets logged with its context and sentiment, so you always know how AI models describe your brand and where you're missing from the answers.
Consultas diarias
Cada modelo de IA es consultado diariamente con sus palabras clave
Análisis en tiempo real
Análisis instantáneo del sentimiento y el contexto
Resultados precisos
99,5% de precisión en la detección de menciones de marca
Más allá del seguimiento básico: Optimización e información mediante IA
Tracking is step one. Zutrix also shows you what to change so your brand has a better shot at showing up in AI answers.
Análisis avanzados
Dig into your AI visibility trends, sentiment history, and how you compare with competitors.
- Seguimiento de datos históricos
- Puntuación del sentimiento
- Evaluación comparativa de la competencia
Protección de marca
Get alerted to negative mentions fast, so you can act before they shape how AI models describe you.
- Alertas en tiempo real
- Seguimiento del sentimiento
- Detección de crisis
Optimización
Get specific content and technical suggestions you can act on, not vague advice.
- Sugerencias de contenido
- Recomendaciones técnicas
- Orientación estratégica
Estrategias de optimización de la IA
These are the basics of generative engine optimization: practical ways to help AI models find, understand, and mention your brand.
LLMs.txt Aplicación
LLMs.txt is a plain text file on your site that tells AI models what your brand does. It's a simple way to hand them accurate facts.
Marcado de datos estructurados
Schema markup is code that labels your business details so machines can read them. AI models use it to get your facts right.
Optimización de contenidos
Write content that answers real questions clearly. That's the material AI models draw on when they build their answers.
Estrategia de palabras clave
People ask AI full questions, not two-word searches. Target the question phrases your buyers actually use.
Start Improving Your AI Search Visibility
Track your brand across 8 AI models, see where you're missing from the answers, and get clear steps to fix it. Everything lives in one dashboard.
Planes — adaptados a tus objetivos de SEO
Empiece con un plan que se adapta a su crecimiento. Configuración sin complicaciones y 7 días de garantía de devolución del dinero.
Frecuencia de rastreo
Esto afecta a la frecuencia con la que comprobamos su:
- Clasificaciones de palabras clave en Rank Tracker
- Visibilidad de la búsqueda de IA en todos los modelos
- Rendimiento de los contenidos en Content Tracker
- Actualizaciones del análisis de la competencia
Diariamente: Actualizaciones cada 24 horas
Semanalmente: Actualizaciones todos los domingos a medianoche UTC
Más de 15.000 agencias de SEO, empresas y profesionales del marketing que crecen con Zutrix
Comparar planes
Compare planes para encontrar el que mejor se adapte a sus necesidades de SEO
| Características |
|---|
Miembros del equipo |
Rastreador de rangos (Semanal Controles) |
Planificador de palabras clave |
Créditos del editor de contenidos |
Análisis de backlinks |
Páginas de auditoría del sitio |
Explorador del sitio |
Visibilidad de la búsqueda con IA |
Rastreador de contenidos |
Seguimiento del paquete local GMB |
Informes personalizados a la carta |
Widgets integrables |
Etiqueta blanca empresarial |
¿Necesitas algo más a medida?
Creemos un plan personalizado que se adapte perfectamente a las necesidades y la escala de su empresa.
Todo lo que debe saber sobreel seguimiento de la visibilidad de la IA
Common questions about tracking your brand visibility in ChatGPT, Claude, Gemini, and other AI models.
AI search visibility tracking measures how often your brand comes up when people ask AI tools a question. Zutrix sends your keywords to models like Claude Sonnet 4.6, GPT-5, and Gemini, then records every brand mention along with its context. You get a visibility score, sentiment data, and a clear picture of where your brand stands in AI answers.
We track 8 leading AI models: Claude Sonnet 4.6, GPT-5, Gemini 3.1 Pro, Gemini 3 Flash, Gemini 2.5 Flash, DeepSeek V3.2, Llama 4 Maverick, and Mistral Large 3. These are the models behind the AI assistants millions of people use every day.
Daily. We query each AI model every day with your commercial keywords, and your dashboard updates as the results come in. You'll also get a notification when your visibility score makes a big move.
A visibility score is a 0-100 number that shows how often and how prominently your brand appears in AI answers. It's based on mention frequency, where the mention sits in the response, the context around it, and the sentiment. A higher score means AI models bring your brand up more often.
Yes. Add competitor brands and we'll track their AI visibility right next to yours. That makes it easy to see who gets mentioned more and where you have room to catch up. Competitor tracking is included in all paid plans.
Start with commercial keywords: the phrases people use when they're close to buying. Add your branded terms, competitor names, and the industry topics where you want AI models to name your brand. We recommend starting with 10-20 high-value commercial keywords.
Publish clear, useful content that answers real questions, because that's what AI models draw on when they build answers. Get mentioned on sites AI models trust, and keep your brand facts consistent across the web. Zutrix flags the keywords where you're missing so you know where to focus first.
Yes, we offer white-label AI visibility tracking for agencies and enterprise clients. It includes custom branding, API access, and dedicated support. Contact our sales team to talk through options and pricing.
Yes. Our REST API gives you programmatic access to all your AI visibility data, including visibility scores, mention data, sentiment analysis, and historical trends. API access is available on Professional and Enterprise plans.
Our brand mention detection is 99.5% accurate. We use natural language processing, which is software that reads text much like a person would, to catch mentions even when an AI phrases your brand name differently. Manual verification is available for critical mentions.
Generative engine optimization, or GEO, is the work of getting your brand into AI-generated answers. It's like SEO, but instead of ranking in a list of links, the goal is to be the brand ChatGPT or Gemini names when someone asks for a recommendation. Tracking your AI search visibility is the first step, because you can't improve what you don't measure.
Traditional SEO gets your pages to rank in search results. AI SEO, sometimes called LLM SEO, gets your brand named inside AI answers, where there are no blue links to click. The tactics overlap, but AI models lean more on clear facts, consistent brand information, and trusted sources than on backlinks alone.
Usually because AI models haven't seen enough clear, consistent information about your brand. They pull from training data and trusted sources, so a thin or messy web presence means few or no mentions. Start by tracking where you're missing, then build content that answers the questions your buyers ask AI.
¿Aún tiene preguntas?
Our team can walk you through how AI visibility tracking works and whether it's a fit for your brand.
FIELD GUIDE
What Is AI Search Visibility and Why Does It Matter?
More and more people skip the search bar and ask an AI assistant instead. They type a full question into ChatGPT or Gemini and get one direct answer. That answer often names a few brands. AI search visibility is how often, and how favorably, your brand shows up in those answers.
This changes the job of marketing. In a normal search, you compete for a spot in a list of links. In an AI answer, there is no list. The model picks a handful of brands and writes them into a sentence. If your brand is not one of them, that buyer may never learn you exist.
The good news: you can measure this, and you can improve it. This guide covers why AI answers matter, how to track your brand mentions across AI models, and the practical steps that help those models name your brand more often.
Why do brands need to show up in ChatGPT and Gemini answers?
Think about how people use these tools. They rarely search "crm software." They ask, "What's the best CRM for a small sales team?" The AI replies with two or three names and a short reason for each. There is no page two, and often no link to click. Being named in that answer is the new version of ranking first. Being left out is the new version of not ranking at all.
Traditional search is not going away, though. Most brands still earn real traffic from Google, so it makes sense to keep watching your keyword rankings while you build your AI presence. The two channels feed each other. Clear, trusted pages help you rank, and they also give AI models something to cite.
What is generative engine optimization (GEO)?
Generative engine optimization, or GEO, is the work of getting your brand into AI-generated answers. Some people call it LLM SEO, after the large language models (LLMs) that power tools like ChatGPT. The goal is the same either way: when someone asks an AI for a recommendation in your category, your brand should be part of the answer.
GEO borrows a lot from classic SEO, but the priorities shift. AI models care less about backlink counts and more about clear facts, consistent brand information across the web, and mentions on sources they trust.
How do you measure your AI search visibility?
You can't improve what you don't measure, so start with a baseline. The manual way is to ask each AI model the questions your buyers ask and note when your brand comes up. That works as a quick spot check. But answers vary between models and change over time, so one afternoon of testing tells you little.
A tracking tool does the same job at scale. Zutrix, for example, queries 8 AI models every day, including GPT-5, Claude Sonnet 4.6, and Gemini 3.1 Pro. It turns the results into a 0-100 visibility score based on how often your brand appears, where it sits in the answer, and the sentiment around it. You can track competitors the same way and see the exact questions where they get named and you don't. If you want to see how the options stack up first, our comparison of the best AI visibility tools walks through what each one does well.
How can you improve your AI visibility score?
Start with content. AI models build answers from clear, useful pages, so publish content that answers the real questions your buyers ask. Write in plain language and put the answer near the top. People ask AI full questions, not two-word searches, so target question phrases. Our content editor helps you structure pages around those questions as you write.
Then handle the technical basics. Add an llms.txt file, a plain text file on your site that tells AI models what your brand does. Add schema markup, which is code that labels your business details so machines can read them. And keep your brand name, description, and key facts consistent everywhere they appear online. Mixed-up facts confuse models, and confused models leave you out.
What are the most common mistakes?
The first mistake is checking once and moving on. AI answers shift as models update and as new content gets published.
The second is tracking only your brand name. Branded questions matter, but commercial questions, the "best X for Y" kind, are where new buyers meet you. A list of 10-20 of those is a strong starting point.
Ignoring sentiment is a close third. A mention that describes your brand poorly can hurt more than no mention at all, so watch how models talk about you, not just how often.
Finally, don't grab the first tracking tool you hear of. This category is young, and tools differ a lot in model coverage and pricing. Compare a few before you commit. Our review of Peec AI alternatives is a good place to see how the field breaks down.
PRO TIP
Track trends over weeks, not single snapshots, so you know whether your work is paying off.
AI search is still early, and that works in your favor. The brands that measure their visibility now, and fix the gaps, are the names these models learn to recommend. Start tracking, find where you're missing, and improve one answer at a time.
Get Your Brand IntoAI Search Results
Join hundreds of brands already monitoring their AI visibility. Track your brand mentions across 8 AI models and get clear steps to show up in more AI answers.
¿Por qué elegir Zutrix para la visibilidad de la IA?
Cobertura total
Rastrea 8 modelos de IA líderes con una precisión del 99,5
Información práctica
Get plain-language recommendations you can act on right away
Asistencia experta
Equipo de asistencia especializado para ayudarle a alcanzar el éxito
Empiece a hacer el seguimiento hoy mismo
Configure su seguimiento de la visibilidad de la IA en menos de 5 minutos